Where Product Marketing Meets Narrative Intelligence
I’m Bella — a Fractional CMO, Product Marketing Strategist, and Narrative Advisor specializing in brand architecture, launch design, product & growth strategy, and communications across tech, beauty, wellness, entertainment, and social commerce.
I’ve helped transform brands through strategic partnerships, narrative-led product launches, and high-impact activations — producing experiences at SXSW, London Fashion Week, New York Fashion Week, and Cannes Film Festival for clients such as Google, Mercedes-Benz, and Rolls-Royce.
With a strong foundation in technical product marketing and go-to-market strategy, I’ve worked across startups and venture-backed companies — serving as the product marketing lead for a social media app with 20M+ users, shaping voice and brand strategy for wellness platforms, and consulting for a social commerce company to scale acquisition and engagement.
I partner with early-stage and mission-led teams — particularly women-led businesses in tech, wellness, beauty, and eCommerce — to lead product positioning, build messaging systems, and launch story-driven products and community-powered platforms . My approach integrates audience insights, brand identity, and engineering priorities into cohesive, full-funnel execution.
​
Whether it’s a wellness brand informed by cultural listening, a beauty founder bringing a ritual-based skincare line to market, or a digital-first company refining its GTM playbook — I bring a creative yet operational lens to sustainable growth.
I’m a rare unicorn: both a specialist and a generalist—blending the narrative precision of a storyteller, the strategic depth of a CMO, and the adaptability of an embedded operator.
Beyond consulting, I’m a Writer and Public Speaker — sharing insights on soft power in leadership, emotional intelligence in business, and the evolving intersection of AI, psychology, wellness, and digital culture.
If you’re building something with depth, velocity, or dimensionality— I can help position it, message it, and move it forward without compromising its integrity.
Endorsements:
"Bella is a talented and strategic marketer with expertise across multiple disciplines including influencer, social media, events, and product marketing. She is a creative thinker and problem solver — proactive and always willing to roll up her sleeves to tackle a problem.
​
She excels at cultivating strong partner relationships and developing strategic sponsorships. She works effectively with Product and Engineering teams to develop go-to-market strategies for driving product success, adoption, and innovation.
​
Above all, Bella is a joy to work with. Her expertise, perspective, and dedication make her an invaluable asset to any organization."
​
~Michael Huntsman
